Contemporary designers are also striving to create stunning designs by marrying modern silhouettes with traditional handloom weaves.

Label Rama’s Rajeswari Rama hails from a weaving family, and this unique insight has helped her establish a brand that treats India as a muse and comes alive in its handloom designs.

Add a touch of eco-chic to your wardrobe with these homegrown sustainable brands.

This marriage of slow fashion and meaningful luxury leads to designs that showcase only the most authentic and traditionally woven Indian fabrics.

Label Rama, a label founded by Raji Mavuri, is on a mission to continue the unbroken lineage of Indian handlooms and heritage by transforming it into meaningful, modern luxury.

The brand takes pride in promoting fashion that tells a story of India’s mythical and mystical history, taking inspiration from the country’s deep-rooted history ..