Hailing from a family with a century old textile history, our founder has handlooms woven right into her DNA. The fabrics she sources are truly authentic and made with exceptional craftsmanship.
We wish there was a way for you to see these exquisite weaves and feel the incredible softness against your skin!
Contemporary designers are also striving to create stunning designs by marrying modern silhouettes with traditional handloom weaves.
Shruti Gokarn for Harper's Bazaar
Label Rama’s Rajeswari Rama hails from a weaving family, and this unique insight has helped her establish a brand that treats India as a muse and comes alive in its handloom designs.
Anoushka Singh for Grazia
This marriage of slow fashion and meaningful luxury leads to designs that showcase only the most authentic and traditionally woven Indian fabrics.
Gulbahaar Kaur for Homegrown
Label Rama, a label founded by Raji Mavuri, is on a mission to continue the unbroken lineage of Indian handlooms and heritage by transforming it into meaningful, modern luxury.
Kashish Kushal for Architecture and Design
The brand takes pride in promoting fashion that tells a story of India’s mythical and mystical history, taking inspiration from the country’s deep-rooted history ..
To be honest, it's not just about Indian handlooms here at Label Rama, although we are in love with Indian handlooms. It goes much, much deeper. There was a time...
The short answer is - with obsessive attention to detail! We started with a great team of tailors. Our Master Tailor, Sagir, has 15 years of experience working with major fashion...
To truly explain how we source, we would have to explain Indian handlooms to you. Which is a great place to start, except that understanding Indian handlooms is a life's work....
