Fashion revolution within a great tradition.
On a mission to continue the unbroken lineage of Indian handlooms and heritage by transforming it into meaningful luxury.
Heritage handwoven fabrics are in our DNA.
We strive every moment to continue the unbroken lineage of hand weaving in India, one craft cluster at a time. So far we have worked with 4 clusters.
Celebrating artisans. Preserving art.
Each piece is essentially the same but fundamentally different - embodying the individual spirit.
What does fashion mean to us?
Understated elegance, everyday luxury. A freedom of movement and expression, clothing that lets you be. Clothing that lets you be you.
What does a meaningful luxury label mean to us?
Good for Earth, Better for Skin, Best for People
Fashion can and should be a force for good. We uphold our values everywhere we operate, supporting the people and communities across our supply chain, and working to protect the planet we all share.
To us, sustainability includes not only products, processes and packaging but also
people. Besides zero electricity looms, natural/Azo Free dyes and sustainable packaging, sustainable practices.
Label Rama creates meaningful work for our artisans, pays generously and invites artisans into the future with us.